"I have an insatiable curiosity about where food comes from” admits food writer Rosemary Moon. Simply eating good food is no longer enough - anyone who truly cares wants to know how their food was produced and the social and environmental stories behind it. “Eco-gastronomy - that’s what it is all about these days. Link that into the burgeoning local food economies all around the country, and you will quickly understand why food writers have so much work to do right now, getting people to think before they buy”. Living in the country definitely makes it easier to be in tune with the changing seasons and local produce, and increasing numbers of farmers and growers take the countryside into towns and cities through Farmers Markets. However, for those who simply need to do their shopping in one big hit, buying from responsible supermarkets such as Marks & Spencer and Waitrose also demonstrates really strong support for the British farming community. “Good food should be easily available to everyone and, hopefully, if we can get back to basics, quality can become the number one priority over price."
Well, that was my mission statement when I started MoonBites in 2007.